Introduction

For many Shopify store owners, showing every product price publicly isn't always the best strategy. Whether you deal with Minimum Advertised Price (MAP) restrictions, manage a B2B wholesale catalogue, or sell high-value premium items, hiding prices can be a crucial part of your sales funnel. The challenge then becomes: how do you efficiently and securely **send time-limited price reveal links to Shopify** customers without constant manual intervention?

This is where time-limited price reveal links become invaluable. Instead of engaging in back-and-forth emails or phone calls for every enquiry, you can automate the process, giving customers instant access to pricing for a set period. Peekaboo Pricing, a powerful Shopify app, offers a unique feature to implement these secure, time-limited price reveal links, streamlining your sales process and enhancing the customer experience.

Understanding Time-Limited Price Reveal Links

A time-limited price reveal link is a secure, unique URL sent to a customer after they express interest in a product with a hidden price. When clicked, this link temporarily unlocks the product's price on your Shopify store, allowing the customer to view it and proceed directly to purchase through your standard checkout. The "time-limited" aspect means the price remains visible only for a configurable duration, after which it reverts to its hidden state.

This mechanism offers significant advantages for Shopify store owners who wish to **send time-limited price reveal links to Shopify** customers, surpassing traditional methods of price sharing or constant manual follow-up.

Why Time-Limited Price Reveal Links Matter for Your Shopify Store

  • Automated Lead Conversion: Your sales team isn't bogged down manually sending prices. Customers get immediate access, striking while their interest is high, significantly reducing the sales cycle.
  • Enhanced Customer Experience: Modern buyers expect instant gratification. A reveal link provides immediate self-service, making the purchasing journey smoother and more convenient.
  • Security and Control: You maintain control over who sees your prices and for how long. The links are secure and expire, preventing public sharing of sensitive pricing.
  • MAP Compliance: For brands with Minimum Advertised Price agreements, these links allow you to capture leads and reveal the actual selling price privately, satisfying supplier requirements without advertising prices below MAP.
  • Lead Qualification and Data Capture: Before revealing the price, customers typically fill out an enquiry form. This allows you to collect valuable lead data, segment customers, and understand their specific needs.
  • Reduced Cart Abandonment: By providing a direct path to purchase once the price is revealed, you minimise friction that could lead to customers abandoning their interest.

How Peekaboo Pricing Powers Price Reveal Links

Peekaboo Pricing simplifies the complex process of hiding prices and managing enquiries, making it easy to **send time-limited price reveal links to Shopify** customers. Its standout feature is the ability to configure "hide price types" that specifically utilize time-limited reveal links. Here's the general workflow:

  1. A customer visits a product page where Peekaboo Pricing has hidden the price.
  2. Instead of a price, they see a customisable form (e.g., "Request Price," "Get a Quote").
  3. The customer fills out and submits the form, expressing their interest.
  4. Peekaboo Pricing automatically sends an email to the customer containing a secure, time-limited reveal link.
  5. Upon clicking the link, the customer is directed back to the product page where the price is now visible for a set duration (e.g., 72 hours).
  6. The customer can then add the product to their cart and complete the purchase through the standard Shopify checkout process.

This self-serve model transforms potential leads into active buyers without needing immediate human intervention for every single enquiry.

Step-by-Step Guide: How to Send Time-Limited Price Reveal Links to Shopify Customers with Peekaboo Pricing

Implementing this powerful feature is straightforward with Peekaboo Pricing. Follow these steps to set up your first time-limited price reveal link workflow.

Step 1: Install and Access Peekaboo Pricing

First, ensure you have the Peekaboo Pricing app installed on your Shopify store. Once installed, navigate to the app from your Shopify admin panel.

Step 2: Create or Edit a Hide Price Type for Reveal Links

In Peekaboo Pricing, you'll work with "hide price types." These are customisable configurations that dictate how prices are hidden and how enquiries are handled. You can create unlimited types for different product scenarios.

  1. Go to "Hide Price Types": From the Peekaboo Pricing dashboard, select "Hide Price Types" from the left-hand menu.
  2. Create a New Type or Edit Existing: Click "Add New Hide Price Type" or select an existing one you wish to modify.
  3. Configure Reveal Link Settings:
    • Scroll to the section titled "Reveal Link Settings".
    • Toggle the switch to "Enable Reveal Links". This is crucial for activating the automated email and link functionality.
    • Set Reveal Duration: Choose how long the price should remain visible after the customer clicks the link. Options typically range from 24 hours to 30 days. Consider your typical customer buying cycle for optimal duration. For example, B2B buyers might need longer (e.g., 7 days) to get internal approvals, while B2C might prefer a shorter window (e.g., 72 hours) to encourage quicker decisions.
  4. Customise Customer Email:
    • Go to the "Email Templates" section within the hide price type.
    • Select the "Customer Email" tab. This is the email that will be sent to the customer containing the reveal link.
    • Personalize the Subject Line and Body: Craft a professional and inviting email. Clearly state what the email is for and provide a strong call to action to click the reveal link. You can use variables like {{customer.name}} and {{product.title}} to personalize the message.
    • Ensure the placeholder for the reveal link (e.g., {{reveal_link}}) is correctly placed in the email body. This is where the secure link will automatically be inserted.
  5. Configure Admin Notification (Optional but Recommended): In the "Email Templates" section, also review the "Admin Notification" email. This email informs you or your sales team of a new enquiry, providing all the form data. While not directly part of the reveal link process, it's vital for lead management.
  6. Save Your Hide Price Type: Once configured, click "Save" to apply your changes.

Step 3: Build Your Enquiry Form

The enquiry form is what customers see instead of the price. It's how you capture their details before sending the reveal link. Peekaboo Pricing offers a flexible form builder:

  1. Access Form Fields: Within the same hide price type you're configuring, navigate to the "Form Fields" section.
  2. Add and Arrange Fields: Use the drag-and-drop interface to add relevant fields. Common fields include:
    • Email: (Mandatory for reveal links) This is essential for sending the email.
    • Text: For names or company names.
    • Phone: For direct contact.
    • Textarea: For specific questions or comments.
    • Select Dropdown, Radio Buttons, Checkbox: For qualification questions (e.g., "Are you a B2B customer?").

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