Introduction

As a small business owner, you know that sometimes showing a price isn't the best first step. Whether you need to comply with supplier Minimum Advertised Price (MAP) rules, manage a B2B wholesale catalogue, offer premium custom products, or simply drive foot traffic to your physical store, hiding prices can be a powerful strategy. But how do you implement this on your Shopify store without complex coding?

This comprehensive shopify hide price setup tutorial will show you how to set up your first hidden price type using the Peekaboo Pricing app on Shopify in under 10 minutes. We'll walk through creating a custom "Request Price" button, assigning it to a product, and seeing it live on your storefront. Get ready to transform how you present your products and capture valuable leads.

Why Hide Product Prices on Shopify?

The decision to hide product price Shopify isn't about being secretive; it's about strategic selling and compliance. Many small businesses benefit greatly from not displaying a public price. Here are a few common reasons:

  • MAP Compliance: If you're an authorised dealer, suppliers often have strict MAP policies. Hiding the price and offering a "Price on Enquiry" option keeps you compliant while still allowing interested customers to get the information.
  • B2B Wholesale: For wholesale customers, where pricing might vary based on agreements, hiding prices for non-logged-in users or specific customer groups can help manage access to pricing information.
  • Premium/Custom Products: High-value items, custom orders, or products requiring consultation often benefit from a conversation before a price is revealed. A Shopify request price button encourages engagement.
  • In-Store Only Items: Some products are meant to be sold exclusively in your physical location. Hiding their online price and replacing it with a "Visit Store for Pricing" message can drive foot traffic.
  • Lead Generation: When you hide add to cart Shopify and replace it with a form, you gather valuable contact information from genuinely interested prospects. This allows your sales team to follow up directly.

Peekaboo Pricing helps you achieve these goals by providing flexible options to manage your product visibility and pricing strategy effectively.

Your First Shopify Hide Price Setup Tutorial in Under 10 Minutes

Let's get your first hidden price type configured and active on your Shopify store. We'll create a simple "Request Price" button that replaces the "Add to Cart" button, encouraging customers to submit an enquiry.

Step 1: Install Peekaboo Pricing from the Shopify App Store

First things first, you need to install the Peekaboo Pricing app. Head over to the Shopify App Store, search for "Peekaboo Pricing," and click "Add app." Follow the prompts to authorise the app for your store.

Once installed, the app will guide you through a brief setup to ensure it integrates seamlessly with your theme. Peekaboo Pricing automatically integrates with many popular Shopify themes, and for others, provides clear guidance for integration, making the initial setup incredibly smooth.

Step 2: Create Your First "Hide Price Type"

A "hide price type" in Peekaboo Pricing defines how a hidden price will appear and behave on your storefront. You can create unlimited types for different scenarios. For this first setup, we'll create a basic "Request Price" type.

  1. Navigate to "Hide Price Types": In the Peekaboo Pricing app admin, go to the "Hide Price Types" section.
  2. Click "Create New Hide Price Type": You'll see an option to create a new type. Click this button to start configuring your first hidden price experience.
  3. Name Your Type: Give your new type a clear, descriptive name, such as "Request Price Form" or "Price on Enquiry." This helps you identify it later.
  4. Choose Display Mode: For this example, select "Modal Form." This means when a customer clicks your "Request Price" button, a pop-up form will appear.
  5. Configure the Form:
    • Form Fields: By default, you'll have Name and Email fields. You can add more if needed, but for a quick setup, these are perfect. Keep it simple to encourage submissions.
    • Form Text: Customise the headline (e.g., "Request Price for This Item") and the button text (e.g., "Send My Enquiry").
  6. Set Up Reveal Links (Optional but Recommended): This is a powerful feature of Peekaboo Pricing. If you want customers to get instant price access after submitting the form, turn "Enable Reveal Links" ON.
    • Reveal Link Duration: Choose how long the link is active (e.g., 72 hours). This gives customers a limited window to return and purchase.
    • Email Templates: Peekaboo Pricing provides professional, customisable email templates for both the customer (with the reveal link) and the admin (notifying you of the enquiry). You can review and adjust these, but the defaults work perfectly for your first setup.

    For an "enquiry-only" approach where you want to follow up manually, simply turn "Enable Reveal Links" OFF. This sends only an admin notification, and you handle the pricing revelation personally.

  7. Design Your Badge: The badge is what customers will see on product listing pages (collection pages, search results) indicating the price is hidden.
    • Badge Text: Enter text like "Request Price" or "Price on Enquiry."
    • Visibility: Ensure "Show on Listing Pages" and "Show on Product Pages" are both checked so customers clearly see the hidden price status.
  8. Save Your Hide Price Type: Once you're happy with your settings, click "Save." You've just created your first custom hidden price experience!

Step 3: Assign the Hide Price Type to Products

Now that you have a "hide price type," you need to tell Peekaboo Pricing which products should use it. For your first setup, we'll manually assign it to a single product.

  1. Go to "Product Assignments": In the Peekaboo Pricing app admin, navigate to the "Product Assignments" section.
  2. Use the Bulk Editor: This tool allows you to assign hide price types to multiple products at once. You can filter your products to find specific ones easily.
  3. Select Your Test Product: Find a product you want to test with. You can use the search bar or filters to locate it.
  4. Assign the Type: In the "Product Override" column for your chosen product, select the "Request Price Form" hide price type you just created from the dropdown menu.
  5. Save Changes: Click "Save" at the top right of the bulk editor. This applies your chosen hide price type to the selected product.

Pro Tip: For larger catalogues, Peekaboo Pricing's automated assignment rules are incredibly powerful. You can set rules based on product tags, vendors, collections, or customer login status to automatically apply hide price types without manual effort. But for now, a manual assignment helps you see the results instantly.

Step 4: Preview on Your Storefront

The moment of truth! Go to your Shopify store and navigate to the product page where you assigned the "Request Price Form."

  • You should now see the price hidden and the "Add to Cart" button replaced with your custom "Request Price" button.
  • Click the button to see your modal form appear.
  • On collection pages, you should also see your custom badge ("Request Price") displayed on the product image or listing.

Congratulations! You've successfully completed your first Shopify hide product price setup in just minutes. You've now replaced the standard "Add to Cart" with a powerful lead generation tool, effectively implementing a Shopify price on enquiry system.

Understanding "Hide Price Types": Your Custom Pricing Scenarios

The "hide price type" is the core of Peekaboo Pricing's flexibility. While you just set up a "Request Price" form with an optional reveal link, the app allows for much more. You can create different types for various business needs:

  • Enquiry-Only Forms: For products requiring bespoke quotes or extensive consultation, you can create a type with reveal links disabled. This means you receive the enquiry data, which your sales team can then use to follow up personally and provide a quote.
  • Content-Only Messages: For products that are "in-store only" or require a visit, you can hide the price and replace it with a simple message like "Visit Our Showroom for Pricing" with a button linking to your store locator. No form, no email – just a clear redirect that drives foot traffic. This is perfect for keeping specific items off your online sales channel.
  • Login Required Access: Combine a "Login Required" content-only type with assignment rules to create a seamless login-gated pricing experience. Customers not logged in see a prompt, while logged-in customers see prices as normal. This is excellent for exclusive B2B catalogues.

Each hide price type can have unique form fields, display styles (modal, inline, or content-only), email templates, and reveal link behaviour, giving you complete control over your pricing strategy.

Beyond the First Setup: Automating with Assignment Rules

Once you're comfortable with manual assignments, explore Peekaboo Pricing's assignment rules. These powerful rules allow you to automatically apply hide price types to products based on conditions like vendor, tags, product type, collection, price range, or customer login status. This means less manual work and more consistency across your product catalogue.

For example, you could set a rule to automatically apply your "Request Price Form" to all products with the tag "MAP_Restricted" or to all products from a specific vendor. New products added with these criteria will automatically have their prices hidden, making your workflow incredibly efficient.

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Conclusion

Setting up your first hidden price on Shopify is a straightforward process with Peekaboo Pricing. This shopify hide price setup tutorial demonstrates how, in just a few minutes, you can transform how customers interact with your products, moving from simple browsing to active engagement and lead generation. Whether it's for MAP compliance, B2B sales, or driving in-store visits, hiding prices can be a strategic advantage for your small business.

By following this guide, you've taken the first step toward a more strategic pricing approach, converting interest into valuable enquiries and ultimately, more sales. Explore the full capabilities of Peekaboo Pricing to tailor your pricing display precisely to your business needs.