Introduction

For many Shopify store owners, publicly displaying prices isn't always the best strategy. Whether you're an authorised dealer adhering to Minimum Advertised Price (MAP) policies, a B2B wholesaler, selling premium custom products, or simply driving in-store traffic, hiding prices can be a powerful business tool. When it comes to implementing **shopify horizon theme price hiding**, the traditional approach often involves complex code edits, which can be daunting and risky, especially for popular themes like Shopify's Horizon.

Fortunately, there's a straightforward, code-free solution. Peekaboo Pricing is a Shopify app designed to allow merchants to hide prices on selected products and replace them with custom content, enquiry forms, or calls-to-action. Critically, it offers seamless, automatic integration with the Horizon theme, eliminating the need for any manual code modifications.

Why Hide Prices on Your Shopify Horizon Store?

Price hiding isn't just about secrecy; it's a strategic move that serves various business objectives. Understanding these can help you determine if it's the right approach for your Shopify store running on the Horizon theme.

Meeting MAP Compliance

Many brands enforce MAP policies, restricting how low their products can be advertised publicly. Hiding the price and requiring an enquiry or login ensures you remain compliant while still generating interest. This is common in electronics, sporting goods, and luxury items.

Boosting B2B Sales and Lead Generation

For wholesale or B2B operations, prices often depend on volume, customisation, or client relationships. Hiding prices encourages potential business clients to contact you, allowing your sales team to qualify leads and follow up with tailored quotes. Peekaboo Pricing helps you capture these crucial leads efficiently.

Protecting Premium or Custom Products

If you sell high-value, bespoke, or made-to-order items, a direct price tag might not convey their true value. Hiding the price invites customers to learn more, fostering a connection and allowing you to highlight the craftsmanship and unique benefits before revealing the cost.

Driving In-Store Traffic

Sometimes, products are best sold in person. Hiding the price and replacing it with a message like "Visit Us for Pricing" or "In-Store Only" can effectively drive foot traffic to your physical location, converting online interest into offline sales opportunities.

The Challenge of Theme Integration (and How Peekaboo Solves It)

Historically, implementing features like **shopify horizon theme price hiding** meant diving into Liquid code, CSS, and JavaScript. This process is prone to errors, requires technical expertise, and can break with theme updates. For many merchants, this complexity is a major barrier.

Peekaboo Pricing eliminates this hurdle with its robust, automatic theme integration. The app is specifically designed to work out-of-the-box with popular free Shopify themes, including the entire Dawn and Horizon families, as well as the premium Hyper theme. This means you can implement sophisticated price hiding without writing a single line of code, ensuring compatibility and saving you time and potential headaches.

The app performs automatic backups of your theme files before making any modifications, providing peace of mind. Its intelligent pattern matching ensures that changes are only applied when safe, minimising the risk of conflicts or unexpected display issues on your Horizon theme storefront.

Step-by-Step Guide: Achieving Shopify Horizon Theme Price Hiding with Peekaboo Pricing

Let's walk through how to set up price hiding on your Shopify Horizon theme store using Peekaboo Pricing. This process requires no coding and is designed for ease of use.

Step 1: Install Peekaboo Pricing from the Shopify App Store

  1. Navigate to the Shopify App Store.
  2. Search for "Peekaboo Pricing" and select the app.
  3. Click "Add app" and follow the on-screen prompts to grant the necessary permissions to your Shopify store.
  4. Once installed, you'll be redirected to the Peekaboo Pricing admin dashboard within your Shopify admin.

Step 2: Create a Custom Hide Price Type

A "hide price type" defines how the hidden price will appear and what action customers can take. You can create unlimited types for different scenarios.

  1. From the Peekaboo Pricing dashboard, navigate to the "Hide Price Types" section.
  2. Click "Create new type".
  3. Name your type: Give it a descriptive name, like "Request Wholesale Price" or "In-Store Enquiry for Horizon."
  4. Choose a Display Mode:
    • Modal form: A button replaces the price, and clicking it opens a pop-up form.
    • Inline form: The form is embedded directly on the product page where the price would normally be.
    • Content-only: Displays a custom message (e.g., "Visit us for pricing") with an optional button, no form.
  5. Configure Forms (if applicable): If you chose a form display mode, add fields like Name, Email, Phone, or custom dropdowns to capture the information you need. Peekaboo Pricing offers 9 different field types.
  6. Set Email & Reveal Link Options:
    • Enable "Send price reveal links": This unique Peekaboo feature sends a secure, time-limited link to the customer via email after form submission. Clicking this link temporarily unlocks the product price on your store, allowing them to purchase normally. This is excellent for self-serve B2B or MAP compliance.
    • Set Reveal Link Duration: Choose how long the price remains visible (e.g., 72 hours, 7 days).
    • Customise Email Templates: Personalise the email your customers receive.
  7. Customise Content and Buttons: Craft the message that replaces the price. For example, "Enquire Now for Horizon Pricing" or "Login to See Price." You can add a button that triggers the form, links to another page, or initiates a phone call/email.
  8. Click "Save Type".

Step 3: Assign Hide Price Types to Your Products

Once your hide price type is configured, you need to tell Peekaboo Pricing which products it should apply to. You have two main methods:

Method A: Manual Product Assignment (for a few specific products)

  1. Go to the "Products" section in the Peekaboo Pricing dashboard.
  2. Use the search bar and filters to find the specific product(s) you want to assign.
  3. Click on the product name to open its individual assignment settings.
  4. Under "Hide Price Type Assignment," select your newly created hide price type from the dropdown.
  5. Click "Save". This creates a "Product Override" that takes precedence over any rules.

Method B: Automated Assignment Rules (recommended for larger catalogs)

Assignment rules automatically apply hide price types based on product attributes, saving immense time. This is especially powerful for stores with many products on the Horizon theme.

  1. Go to the "Assignment Rules" section in the Peekaboo Pricing dashboard.
  2. Click "Create new rule".
  3. Name your rule: E.g., "MAP Restricted Products Horizon," "Wholesale Collection Pricing."
  4. Set Conditions: Define when this rule should apply. You can combine conditions using AND/OR logic.
    • Example 1: "If Product Tag is 'wholesale'" AND "Product Type is 'machinery'"
    • Example 2: "If Vendor is 'BrandX'" OR "Collection is 'Premium Horizon Collection'"
    • You can also add conditions for customer login status (e.g., "Customer is NOT logged in" for login-gated pricing).
  5. Choose Action: Select the hide price type you created in Step 2. You can also choose "Show Price" to create an "Exclusion Rule" that overrides other rules and forces a price to display.
  6. Set Priority: If multiple rules could apply to a product, the rule with the lowest priority number (e.g., 1 is higher priority than 10) will win.
  7. Click "Save Rule".
  8. Peekaboo Pricing will process your catalog and apply the rule automatically.

Step 4: Review Your Storefront

After assigning your hide price types, it's crucial to check your Shopify Horizon store to ensure everything looks and functions as expected.

  1. Open your Shopify storefront in a new browser tab.
  2. Navigate to a product page where you've hidden the price.
  3. Verify that the price is hidden and your custom content, form, or button is displayed correctly.
  4. Test the form submission and, if applicable, the price reveal link process.

Beyond Basic Hiding: Advanced Peekaboo Features for Horizon Users

Peekaboo Pricing offers more than just basic price hiding. It provides a suite of features that enhance lead generation and customer experience, perfectly integrated with your Shopify Horizon theme.

Time-Limited Price Reveal Links

This is a standout feature. For hide price types where reveal links are enabled, customers who submit the enquiry form instantly receive an email with a secure link. Clicking this link unlocks the product price for a configurable period (e.g., 72 hours), allowing them to purchase through the standard Shopify checkout. This self-serve mechanism converts enquiries into sales without manual follow-up, a significant advantage for businesses with MAP restrictions or B2B sales cycles.

Reliable Lead Capture and Communication

Never lose an enquiry. Peekaboo Pricing includes robust email reliability features:

  • Automatic Email Retry: If an email fails to send, the app automatically retries every 15 minutes.
  • Failover between Email Providers: Ensures delivery even if one provider experiences issues.
  • Slack Alerts: Get real-time notifications if the email circuit breaker opens (due to multiple failures) and when it recovers.
  • All failed and sent emails are logged in your dashboard, providing a complete audit trail.

Keeping In-Store Products In-Store

For products that are exclusively sold in a physical location, the "Content-only" hide price type is invaluable. You can replace the price with a message like "Visit us for pricing" and include a button linking to your store locator, Google Maps, or a contact page. This drives foot traffic directly, with no form, enquiry, or email required.

Login-Gated Pricing for B2B

Combine a "Login Required" hide price type with assignment rules based on customer login status. If a customer is not logged in, they see a prompt to log in. Once logged in, they see the prices. This creates a seamless login-gated catalogue experience without complex B2B features, ideal for wholesale businesses on the Horizon theme.

What if Your Theme Isn't Horizon (or Dawn/Hyper)?

While Peekaboo Pricing offers automatic integration with the Dawn and Horizon theme families, as well as the premium Hyper theme, you might wonder about other themes. The question "does shopify theme support price hiding" is important.

For paid or custom Shopify themes beyond the automatically supported list, Peekaboo Pricing still works, but it typically requires a one-time setup by a developer or through our professional installation service. This ensures that the app integrates perfectly without disrupting your unique theme's design or functionality. However, for Horizon theme users, this step is completely bypassed due to the app's built-in compatibility.

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Conclusion

Achieving **shopify horizon theme price hiding** no longer requires a developer or risky code modifications. With Peekaboo Pricing, you gain a powerful, user-friendly tool that seamlessly integrates with Horizon, allowing you to manage pricing strategies for MAP compliance, B2B sales, lead generation, or driving in-store traffic.

By leveraging custom hide price types, automated assignment rules, and unique features like time-limited price reveal links, you can transform your Shopify store into a more strategic and revenue-focused platform. Peekaboo Pricing empowers Horizon theme users to control price visibility with ease, converting interest into valuable customer interactions and ultimately, sales.