Introduction

For many Shopify store owners, the need to selectively hide product prices is crucial. Whether it's for B2B wholesale, adherence to Minimum Advertised Price (MAP) policies, managing premium products, or simply showcasing in-store-only items, displaying prices publicly isn't always the right strategy. The challenge, however, lies in efficiently managing this for a large or frequently updated product catalogue.

Manually assigning price hiding settings to individual products can quickly become a monumental task. This is where automation becomes your most valuable tool. By using Shopify product tag rules, you can set up powerful automatic hide price Shopify mechanisms, ensuring consistency and saving countless hours. This guide will walk you through how to achieve this seamlessly using Peekaboo Pricing's robust shopify price hiding rules, demonstrating how to effectively hide price by product tag Shopify.

The Power of Product Tags for Shopify Price Hiding

Product tags are a fundamental organizational tool within Shopify. They allow you to categorize and segment your products in highly flexible ways, going beyond standard collections or product types. This flexibility makes them an ideal candidate for driving automated actions, including price hiding.

Imagine you have a line of products that are exclusively for wholesale customers. Instead of manually assigning a "hide price" setting to each of these items, you can simply tag them all with something like "wholesale-only." Then, an automated rule can detect this tag and apply the appropriate price hiding behaviour.

Why Tags are Ideal for Automation

  • Flexibility: Tags are completely custom. You can create any tag you need to match your specific business logic (e.g., "map-pricing", "enquiry-required", "vip-access").
  • Scalability: As your product catalogue grows, simply adding the correct tag to new products automatically places them under the relevant price hiding rule. No manual configuration needed post-setup.
  • Integration with Existing Workflows: Many merchants already use tags for inventory management, filtering, or collection automation. Extending their use to price hiding integrates smoothly with your current operations.
  • Easy Bulk Management: Shopify allows you to bulk edit and apply tags to hundreds of products at once, making initial setup and ongoing adjustments straightforward.

Understanding Peekaboo Pricing's Assignment Rules

Peekaboo Pricing is designed to simplify complex price hiding scenarios on Shopify. A core feature that enables this automation is its system of assignment rules. These rules act as intelligent filters, automatically applying specific "hide price types" to products that meet predefined criteria.

A "hide price type" in Peekaboo Pricing is a complete configuration of how a hidden price should behave. This includes whether to show a form (modal or inline), what content to display, if a time-limited reveal link should be sent via email, and the appearance of a badge. You can create unlimited custom types for different scenarios.

How Assignment Rules Work

Peekaboo Pricing's assignment rules Shopify are incredibly powerful and flexible:

  • Condition-Based: Rules are built on conditions. These can include product tags, vendor, product type, collection, price range, or customer login status.
  • AND/OR Logic: You can combine multiple conditions using AND logic within a group (e.g., "Product Tag is 'wholesale' AND Vendor is 'Brand X'") and OR logic between groups of conditions.
  • Priority Order: Rules are evaluated in a specific priority order. The first rule that a product matches determines which hide price type is applied. This allows for fine-grained control and exception handling.
  • Automatic Application: Once a rule is active, any product that matches its conditions will automatically have the specified hide price type applied, eliminating manual product assignment.

For example, you could have a rule that states: "If a product has the tag 'wholesale', then apply the 'Wholesale Enquiry' hide price type." This single rule can govern hundreds or thousands of products instantly.

The Role of Hide Price Types

Before creating an assignment rule, it's essential to have your "hide price type" ready. Peekaboo Pricing allows you to create custom types like:

  • Enquiry Form with Reveal Link: For products where you want to capture leads and then instantly provide price access (e.g., for MAP compliance or B2B sales).
  • Content-Only Message: Ideal for "In-Store Only" items, linking to a store locator, or displaying a custom message without a form.
  • Login Required: A specialized type that prompts customers to log in to see prices, perfect for private B2B catalogues.

Each type is fully customizable with its own form fields, display style, email templates, and badge text, giving you complete control over the customer experience.

Step-by-Step: Setting Up to Hide Price by Product Tag Shopify Automatically

Let's walk through the process of setting up shopify product tag rules to trigger price hiding automatically using Peekaboo Pricing.

Step 1: Identify Products and Define Your Tags

Before you dive into the app, take a moment to plan your strategy:

  1. Determine Which Products Need Price Hiding: Go through your product catalogue and decide which items or groups of items require price hiding.
  2. Define Clear Tags: For each group, choose a distinct and descriptive product tag. For instance, if you're a B2B wholesaler, you might use "wholesale-only". If you sell electronics under MAP agreements, perhaps "map-pricing-required". If some products are only sold physically, use "in-store-purchase".
  3. Consistency is Key: Ensure your tags are consistent. A typo in a tag will prevent the rule from matching.

Practical Example: A furniture retailer decides certain custom-made pieces require a consultation. They plan to tag these products with "custom-enquiry".

Step 2: Create or Configure Your Hide Price Type in Peekaboo Pricing

Next, you'll set up the actual behaviour that will occur when a price is hidden. This is your "hide price type."

  1. Navigate to Peekaboo Pricing: Open the Peekaboo Pricing app in your Shopify admin.
  2. Go to "Hide Price Types": Click on the "Hide Price Types" section in the app menu.
  3. Create New or Edit Existing:
    • Click "Add new hide price type" if you need a fresh configuration.
    • Select an existing type and click "Edit" if you want to modify it.
  4. Configure Your Type:
    • Name: Give your type a clear name (e.g., "Wholesale Enquiry Form", "MAP Price Reveal", "In-Store Only Message").
    • Display Mode: Choose between "Modal Form" (popup), "Inline Form" (on product page), or "Content Only" (just a message).
    • Form Fields: If using a form, customise the fields to capture the information you need.
    • Reveal Links: Decide if you want to enable time-limited reveal links for instant price access after form submission.
    • Content: Write the message customers will see instead of the price.
    • Badge: Customise the badge text (e.g., "Enquire for Price", "MAP Product") and visibility.
  5. Save Your Hide Price Type: Ensure all changes are saved.

Step 3: Create an Assignment Rule Based on Product Tags

Now, let's connect your product tags to your newly created or configured hide price type using an assignment rule.

  1. Go to "Assignment Rules": In the Peekaboo Pricing app, navigate to the "Assignment Rules" section.
  2. Add New Rule: Click "Add new rule".
  3. Name Your Rule: Give the rule a descriptive name (e.g., "Auto-hide for Wholesale Products", "MAP Compliance Rule").
  4. Set Priority: Assign a priority number. Lower numbers (e.g., 1, 2, 3) are evaluated first. If you have multiple rules, ensure the most specific rules have higher priority (lower number).
  5. Define the Condition:
    • Click "Add condition group".
    • Select "Product Tag" from the first dropdown.
    • Choose "is equal to" from the second dropdown.
    • Enter the exact product tag you defined in Step 1 (e.g., "wholesale-only") into the text field.
  6. Choose the Action:
    • Under "THEN, assign...", select "Hide Price Type".
    • From the dropdown, choose the specific hide price type you prepared in Step 2 (e.g., "Wholesale Enquiry Form").
  7. Save Your Rule: Click "Save" to activate the rule.

Practical Example: For the furniture retailer, they create a rule: "If Product Tag is equal to 'custom-enquiry', THEN assign 'Custom Furniture Enquiry' hide price type."

Step 4: Assign Tags to Your Shopify Products

With your rule in place, the final step is to apply the relevant tags to your Shopify products. The moment a product is tagged, Peekaboo Pricing will automatically apply the rule.

  1. In Shopify Admin: Go to "Products" in your Shopify admin.
  2. Bulk Edit (Recommended for Many Products):
    • Select multiple products using the checkboxes.
    • Click "Edit products".
    • In the bulk editor, you can add tags to all selected products simultaneously.
  3. Individual Product Editing:
    • Open a specific product's page.
    • In the "Tags" section on the right sidebar, add your defined tag (e.g., "wholesale-only").
    • Click "Save".

Once the tags are added and saved, Peekaboo Pricing's rule will take effect almost instantly, hiding the price for those products.

Step 5: Test and Verify Your Setup

Always test your automation to ensure it's working as expected.

  1. View Products on Your Storefront: Visit the product pages for items you've tagged. Confirm that the price is hidden and your chosen hide price type (form, message, etc.) is displayed correctly.
  2. Test Form Submissions (if applicable): If your hide price type includes a form, fill it out. Verify that you receive admin notifications and, if reveal links are enabled, that the customer receives the email and the link functions correctly.
  3. Check Untagged Products: Ensure that products without the specified tag still display their prices normally.

Advanced Strategies with Product Tag Rules

Product tags offer incredible versatility when combined with Peekaboo Pricing's rule system.

Combining Tags with Other Conditions

You're not limited to just product tags. You can create more sophisticated rules by combining tags with other conditions using AND/OR logic:

  • Tag + Vendor: Create a rule that applies to all products tagged "dealer-only" from a specific vendor price hiding Shopify (e.g., "Brand A"). This ensures only Brand A's dealer-only products are affected.
  • Tag + Collection: Hide prices for products tagged "special-order" only if they are also in your "Premium Collection."
  • Tag + Customer Login Status: Combine a tag (e.g., "b2b-catalogue") with a "Customer is NOT logged in" condition to show prices only to logged-in B2B customers.

This multi-condition approach gives you precise control, allowing you to tailor price hiding for very specific segments of your catalogue.

Using Exclusion Rules for Exceptions

What if you have a broad tag-based rule, but a few specific products that match the tag should still show their price? This is where Peekaboo Pricing's exclusion rules come in handy.

An exclusion rule is an assignment rule with a "Show Price" action. By giving it a higher priority (lower number) than your tag-based hide price rule, you can force specific products to display their prices, even if they match a hide price rule.

For example, if you have a rule: "Priority 10: If Product Tag is 'wholesale', then assign 'Wholesale Enquiry'." You could create a new rule: "Priority 5: If Product Title is 'Wholesale Sample Pack', THEN assign 'Show Price'." This would ensure the sample pack's price is always visible, overriding the general wholesale rule.

Benefits of Automating Price Hiding with Product Tags

Implementing automatic hide price Shopify, particularly when you hide price by product tag Shopify, using product tags and Peekaboo Pricing offers substantial advantages:

  • Scalability: Easily manage price hiding for thousands of products without manual intervention. New products are automatically handled by simply applying the correct tag.
  • Consistency: Ensure that all products matching specific criteria consistently adhere to your price hiding strategy, reducing errors and maintaining brand image.
  • Time Savings: Drastically cut down on the administrative time spent on product configuration, freeing you up for more strategic tasks.
  • Error Reduction: Eliminate human error associated with manual assignments, ensuring compliance with MAP policies or specific B2B agreements.
  • Dynamic Adaptability: Quickly adjust your price hiding strategy by simply updating tags or rule conditions, without touching individual product settings.
  • Compliance: For industries with Minimum Advertised Price (MAP) restrictions, product tag rules ensure you remain compliant across your entire catalogue by hiding prices on designated products.

Related Articles

Continue your learning with these related resources:

Conclusion

Automating price hiding on your Shopify store using product tags is a smart, scalable, and efficient strategy. By leveraging Peekaboo Pricing's flexible assignment rules, you can move beyond tedious manual management and implement a robust system that saves time, reduces errors, and ensures consistency across your product catalogue.

Whether you're managing a complex B2B offering, adhering to strict MAP guidelines, or simply streamlining your product presentation, product tag rules provide the foundation for powerful shopify price hiding rules, allowing you to efficiently hide price by product tag Shopify. Start implementing these rules today and experience the difference automation makes for your Shopify store.